A CLOSER LOOK AT ITA

The Italian Trade Agency (ITA) is the government body dedicated to supporting the international development of Italian companies and promoting Italy as a destination for foreign investment. With a network of 91 offices across 80 countries, ITA provides information, consulting, assistance, and promotional services to Italian small and medium-sized enterprises. In France, the ITA office supports companies looking to develop or strengthen their export activities in the country. Notably, ITA coordinates the participation of numerous Italian firms in collective pavilions at major French trade shows (such as SIAL, WineParis, Maison&Objet, and Batimat). Additionally, the agency organizes delegations of selected French buyers to visit major trade shows in Italy, such as Xylexpo.